Midtown Hair Company carries the complete line of Eufora color and retail products for men and women. All Eufora products meet the most rigorous standards in formulation, utilizing Certified Organic Aloe along with nearly 75 different natural plant extracts and essential oils, all of which are classified as renewable resources and considered biodegradable. Eufora never uses mineral oil or artificially created colorants or aromas. The fragrances are complex and naturally derived. Eufora believes in being completely transparent when it comes to labeling and includes every single ingredient on their bottles.