For Immediate Release!

Midtown Unveils Exciting New Hair Products

Surface Hair: High-performance, natural luxury hair products.

Midtown has launched Surface Hair, a retail line catering to all hair types. The products feature natural formulations, are gluten-free, paraben-free, and phthalate-free, and use natural fragrances. Key ingredients include babassu seed oil and a vegan protein complex, promoting healthy, shiny hair while respecting personal health and the environment. The concentrated products aim to provide maximum value.

“Surface believes that hairstylists and customers deserve to use high-performance products that respect personal health as well as the earth.” - Wayne Grund, founder of

Surface Hair

There is something for all hair types in the Surface line. Below are a few top sellers.

Bassu Oil

Bassu Oil is a lightweight penetrating oil suitable for fine to normal hair, hydrating from within without heaviness or buildup. Its key ingredient, babassu seed oil, enhances the effectiveness of other ingredients in the Surface line.

Awaken Therapeutic System

The Awaken line promotes a healthy scalp for better hair growth. It consists of a 4-piece system: shampoo, conditioner, elixir, and therapeutic treatment, aimed at addressing hair loss and thinning, as well as scalp conditions like dry scalp, dandruff, and psoriasis.

In-Salon Treatments

In addition to the retail products offered, Surface has a selection of in-salon treatments and a natural hair color line for guests.

Visit our salon for professional product recommendations and purchase opportunities.